How to plan your campaign

Online Campaigning

In view of the necessary measures for the containment of the COVID-19 pandemic, public events during this year’s GDAMS are more limited than in other years. But social distancing won’t keep us from express our criticism and demands!
The Global Days of Action on Military Spending have always been about streets action, but in 2021 we’ll rely a bit more on social media and other non-contact forms of communication and protest.
Our message is now as necessary as it’ll ever be, as we face the consequences of spending trillions in the military for decades while slashing funds and privatising the sectors that truly provide human security, especially healthcare.

1. Take action online: use your social media to get a buzz going in your own network; help spread the word on demilitarization and disarmament by sharing news, materials and actions;

  • Sign our Appeal: Reduce Military Spending · Defend People and the Planet (you can endorse it as an organization or as an individual). On April 26 we’ll make it public with a list of endorsing organizations. You can also read this Appeal in Spanish, French, Catalan, Italian, and Korean.
  • Be part of our Social Media Storm on April 26. That day we need to make our message go viral! Amid dramatic health, socioeconomic and environmental crises, we’re joining our voices and taking action online to urge governments across the world to defund the military and protect people and the planet instead. You can find instructions and materials on our Shared Folder.
  • Put pressure on your representatives and demand them reductions of military expenditures. If you’re from the U.S you can do it here. If you’re from the UK, check this out.
  • Share our statement, infographics and social media pics via Facebook, Twitter, Instagram, Whatsapp or email!
  • Stay active on online debates, share ideas, articles and actions. Write an op-ed! Our understanding of this crisis and how we tell its story as a society will define the measures to be taken afterwards.

2. Prepare a press conference or a press release.
On April 26 we’ll analyse the new data on military spending released that day by SIPRI and get our message on the media: we demand major reductions on defence budgets and the refunneling of those funds to people’s needs and the environment! If you want to prepare one reach to us and we’ll help you plan it. So far we have confirmed press conferences in Seoul, Berlin, Rome, Barcelona and Bogotá, and press releases in New Zealand, Philippines, United Kingdom and the U.S.

3. Prepare a webinar or participate in them:
Participate in the online events of the campaign, as the webinars organised by IPB, AEPF or Pax Vlanderen.

4. Use your own networks to spread the word on alternative budget priorites and on the need to drastically reduce military spending. Find allies: reach out to groups in your country and to other civil society organizations and social movements with common approaches and values;


#MOVETHEMONEY CAMPAIGN – INSTAGRAM FILTER
WHERE WOULD YOU MOVE THE MILITARY SPENDING MONEY TO?

For this year’s Global Days of Action on Military Spending (GDAMS), that will take place from April 10 to May 17, we are re-launching our Selfie Campaign, but this time we’ll be using an Istagram Filter, which incorporates the ‘#MoveTheMoney’ banner and randomly assigns alternatives.

To participate just follow these 4 steps:

1. Find our filter here (AVAILABLE FROM APRIL 26 ONWARDS)

2. Once you have the short video, publish it on Instagram and other social media, tagging us:
@DemilitarizeDay
@DemilitarizeDay
@gcoms
You can also tag @IntlPeaceBureau and partner organizations.
If you prefer us to post the picture for you, send it to us on a private message on social media or to our email: coordination@gcoms.ipb.org

You can also tag @IntlPeaceBureau and partner organizations.
If you prefer us to post the picture for you, send it to us on a private message on our social media or to our email: coordination@gcoms.ipb.org

4.  Lastly, use some of the hashtags of the campaign:
#MoveTheMoney #Demilitarize #GDAMS #GCOMS
#HealthcareNotWarfare #MilitarySpendingCostsUsTheEarth
#DivestFromWar #PeaceNotWar #WelfareNotWarfare #FundPeaceNotWar #CutMilex #BuildPeaceNotWalls #FundHumanNeeds #StopTheWarOnLife

  • Should governments move the money from the military sector to tackle climate and environmental emergencies?
  • To provide quality education for everyone?
  • To ensure free health care to all citizens?
  • To provide humanitarian aid?

Let’s flood the internet with messages of peace and demilitarization!!


If the situation in your city/country permits it, please prepare your own street actions!

To find inspiration on how to plan your actions, check out the GCOMS Handbook.

The first part of the Handbook includes an introduction to the problem of military spending. Recent global data are presented to underline the magnitude of the problem, the connection between military spending and the military-industrial complex and the basic dichotomy between military spending and human needs. Military spending is also discussed in a framework of security models.

In the second part, some precise definitions of military spending (Milex) are presented and discussed. It is shown that military spending is always greater than the figures presented by national states and alliances like NATO, because of hidden budget items. In any case, there is no universal accepted definition of Milex, and this is a fact that makes very difficult to undertake reliable analysis on its evolution, structure and trends.

The third part of the Handbook presents the GCOMS campaign. Including some advice, ideas and inspiration in order to campaign for the reduction of military spending in the framework of GCOMS, by presenting a compendium of several strategies, related to public-awareness actions, lobbying to politicians and other key stakeholders, online campaigning, media coverage and networking.

The Handbook was presented during a Webinar on February 27, 2018. It included presentations from Rete Disarmo and the GCOMS Coordination team.