Given the numerous crises facing the planet — economic, environmental, health, diplomatic — it is imperative that we strengthen a global movement to shift the $1.75 trillion USD spend on military to human needs. We know that there are thousands of organisations and millions of individuals who support this point of view – what is needed is a mobilising effort to make it visible.
The SELFIE Campaign, Survey and Thunderclap
During the Global Day in 2014, the IPB GDAMS team had launched a selfie campaign to create public awareness about what the money currently invested in the military sector could be used for instead.
People were requested to share their opinions using the line ‘If I had $1.75 trillion, I would #move the money! to…’ These guide questions were also used to facilitate the responses: should governments move the money from the military sector to help fight climate change? To provide education for everyone? To ensure health insurance to all citizens? To provide humanitarian aid?
View the video that was created by students from Moscow.
The IPB GDAMS Team also posted a survey on Facebook which asks the question ‘what do you want $ 1.75 trillion for?’. This is to collect people’s votes to raise the public’s awareness about which social good can the money currently invested in the military sector be reallocated to.
Click on the image below to view the survey results.
In order to provide further stimulus to the GDAMS movement, IPB GDAMS Team also launched a Thunderclap campaign. A Thunderclap is a social media platform that helps people’s collective voices be heard by “saying” or posting it within a defined time frame. It is almost similar to an online flashmob. The goal is to get as many supporters as possible to spread this message generating a critical mass of posts on social media. Upon meeting the goal, the basic message ‘GDAMS-Move the money: cut military spending–fund human needs’ was disseminated, amplified and “heard” in social media.